All marketing strategies are not created equal. By leveraging years of press, awards and acumen with marketing strategies that comprise the best of traditional and new media, Kalologie franchisees are well-positioned to maximize their marketing dollars. And with turnkey solutions and support, Kalologie franchisees can rest assured that their marketing message is delivered both efficiently and effectively.
Marketing Development and Guidance
A marketing plan is the most critical component of your business plan. Using field-tested, proven marketing strategies, the Kalologie marketing team works with you to develop a results-oriented marketing plan to help provide a competitive advantage in your marketplace, targeting individuals interested in spa services to become members. You receive an in-depth, practical understanding of the relationship between advertising, public relations and sales, and how to implement all three components, using a mix of marketing tools.
Marketing Materials
As a Kalologie franchisee, you will receive our complete suite of marketing materials tested and refined to help provide new and repeat business. Materials include flyers, brochures, e-mail blast templates, online advertising templates, magazine advertisement templates, direct mail, coupons, event sponsorship guidelines, advertising specialty merchandise, local publicity releases, and point-of-purchase display materials. You simply choose the materials that are consistent with your local marketing plan.
National and Regional Branding
The membership-based model is a powerful marketing tool and as Kalologie continues its national expansion, our franchisees enjoy collective recognition that significantly impacts their individual marketing efforts. Because the need for health and beauty services is national, Kalologie’s reputation as a premier, convenient one-stop spa is quickly spreading from coast to coast. New Kalologie franchisees can often benefit from the impressive work of those that have pioneered the Kalologie reputation.
Public Relations Support Systems
To date, Kalologie has received wide media exposure which has helped the company build the Kalologie brand and provide international visibility. Kalologie has received significant attention from entertainment and beauty magazines such as Allure, Vogue, Cosmopolitan, Fitness, InStyle, and Us Weekly, and industry trade and business publications such as Beauty Launch Pad, Women’s Wear Daily, and The Wall Street Journal. Kalologie has also been featured on episodes of Extreme Makeover, Fine Living, The Learning Channel’s Ten Years Younger, and the nationally syndicated television program The Tyra Banks Show. In addition, the Academy Awards® has twice made Kalologie a member of the official Oscar® Gift Basket. Kalologie franchises are included in PR launches upon Grand Opening as well as the collective benefit of Kalologie PR initiatives.
Grand Opening Assistance
Kalologie has developed a comprehensive marketing system to launch each location as effectively and rapidly as possible. You will leverage strategic partners, vendors, local media, print, web and grass roots marketing to make an instant impact, signing as many new members as possible during your Grand Opening weekend.
Kalologie 360 Spa Request Form
Take the next step now! Tell us where to send you additional ownership information.